IT company

It company “xiaomi”

The history of creation

Chinese company founded by lei Jun in 2010. Since 2018 it is public. It ranks sixth in the world and fourth in China in terms of smartphone production. August 16, 2010, Xiaomi officially launched the MIUI firmware based on the Android operating system and combines the styles of the Samsung TouchWiz and Apple iOS. In 2017, the company officially introduced a number of smartphones and "smart" devices on the Russian market, including the full-screen concept flagship Mi MIX, mi Max 2 phablet smartphone, mi A1 smartphone on the Android One operating system, etc.

Products

LED TVs, TV boxes, smartphones,eco-system smart home ( full-control, gateway, locks , sensors, lighting)tablets,Bluetooth speakers, action cameras, "smart" lamps ,toothbrushes, towels, pens,batteries, headphones ,smart watches and bracelets. An interesting feature of the company is that they practically do not produce anything themselves.All products are purchased from real manufacturers and molded logo Xiaomi. Also, Xiaomi searches around the world for ideti ( mostly interesting gadgets and solutions) and then finances their production by releasing under his own name .

Competitor

The most important competitors of Xiaomi are such companies as Apple, Meizu, Huawei, Samsung and Honor. Many of them are cheaper, faster, more convenient,more popular and better.

Prospect of development

President of the young Chinese company Xiaomi, engaged in the production of mobile gadgets, shared with the publication Nikkei development plans. The popularity of the brand is growing by leaps and bounds not only at home but also in other countries, so Xiaomi has long been recognized as the most terrible nightmare of market leaders — Apple and Samsung. It is worth noting that Xiaomi in 2015 plans to enter the Russian market, as recently reported by the Agency "Prime" with reference to the representative of the promotion Department of Xiaomi Liu Wei. Bin confirmed that the company will offer users smartphones and tablets. But the information about entering the market of household appliances, he denied.

"During the year there are plans to enter 10 foreign markets, including Russian. Now the company's products are sold in Malaysia, India and Singapore, the prices are close to Chinese. Entering the Russian market is planned, it may happen next year, and prices will also be close to Chinese," the representative of the company said.The development of new markets is part of Director General lei Jun's plan to reach global sales in five-fold volume, which corresponds to 100 million devices, next year. The cost of products for the Russian market will be close to the prices in the native Chinese market, for which Xiaomi will sell products through the online store, which now accounts for about 70% of smartphone sales.

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