ЛИЦЕЙ при КАЗАХСКОЙ ГОЛОВНОЙ АКАДЕМИИ АРХИТЕКТУРЫ И СТРОИТЕЛЬСТВА HAND OUT Discipline: English Grade : 8 Term: forth Teacher: Agabekova A.D. Lesson:8(_ week) Theme: Food and Drink |
Learning objectives 8.4.3.1 (8.R3) Understand the detail of an argument on a range of
familiar general and curricular topics, including some extended texts
8.4.4.1 (8.R4) Read a growing range of extended fiction and non- fiction texts on familiar and some unfamiliar general and curricular topics
8.4.6.1 (8.R6) Recognise the attitude or opinion of the writer on a growing range of unfamiliar general and curricular topics, including some extended texts
(8.W3) Write with moderate grammatical accuracy on a growing range of familiar general and curricular topics
Assessment criteria · Identify the claim of an argument and its details
· Summarize the ideas in the extended fiction and non- fiction texts by finding the main information and specific details
· Analyse the information to identify author’s attitude and viewpoint
· Demonstrate the ability to write grammatically correct sentences on familiar topics
Level of thinking skills Knowledge and comprehension
Analysis
Task 1. Read the story and decide if the sentences are TRUE or FALSE? Explain your choice.
Food companies targeting kids online
Greedy marketing executives have found a new way of selling their products to children - Internet games. The world’s junk food makers are trying to sell their burgers, chocolate and soft drinks to children who play games online. A new report says more than eighty percent of the world’s food companies are using this sly new method. The report was created by America’s Kaiser Family Foundation. It is called “It's Child's Play: Advergaming and the Online Marketing of Food to Children*”. It is the first major analysis of how food companies advertise to children on the Web. It highlights the tactics of companies such as Mars, Hersheys and McDonalds in targeting kids. The report says online ads are more effective than TV ads at hooking children.
Sadly, the report brings a new word into the English vocabulary – the “advergame”. This is a technique to get kids hooked while they are having fun online. In addition, many other marketing tactics are used to get kids to spend long periods of time online. The food companies fill the games with logos and advertisements. They encourage children to e-mail their friends about products and brands. They also recommend children join special clubs related to the games. Children can increase their chances of winning games by buying the products and typing in special codes found inside the packaging. Many people are worried about the role food advertising plays in childhood obesity.
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True/False |
Explanation |
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Advertisers have found a way of protecting kids from adverts. |
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Junk food companies are targeting kids who play in playgrounds. |
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Over 80% of food companies use the Internet to target kids. |
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Online ads are better than TV ads at getting kids hooked on products. |
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5 “Advergame” may become a new English word. |
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6 Advergames encourage kids to mail their friends about new products. |
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7 Kids can get extra online power if they buy specially-packaged goods. |
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Many people believe the ads can help combat childhood Task 2. Write a summary of the article ‘Food companies targeting kids online’. When writing the summary there are three main requirements: 1. The summary should cover the original as a whole. 2. The material should be presented in a neutral fashion. 3. The summary should be a condensed version of the material, presented in your own words.
Summary
Answer keys Task 1 1. False/ Greedy marketing executives have found a new way of selling their products to children. 2. False/ The world’s junk food makers are trying to sell their products to children who play games online. 3. True/ A new report says more than eighty percent of the world’s food companies are using this sly new method. 4. True/ The report says online ads are more effective than TV ads at hooking children. 5. True/ The report brings a new word into the English vocabulary – the “advergame”. 6. True/ They encourage children to e-mail their friends about products and brands. 7. True/ Children can increase their chances of winning games by buying the products and typing in special codes found inside the packaging. 8. False/ Many people are worried about the role food advertising plays in childhood obesity. 8 The learners can explain their choice by paraphrasing or using their own wordsobesity. |
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Descriptor |
A learner |
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Task 1 |
· reads the text; |
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· answers the questions correctly |
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· explains his/her choice by giving examples from the article; |
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Task 2 |
· write a summary of the text; |
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· organizes paragraphs logically using cohesive devices; |
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· write using his/her own words; |
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· uses appropriate grammar structures; |
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· demonstrates a variety of vocabulary on the topic. |
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Glossary
# |
English |
Russian |
Kazakh |
1 |
targeting |
нацеливание |
нысанаға алу |
2 |
greedy marketing executives |
жадные маркетологи |
ашкөз маркетинг басшылары |
3 |
sly new method |
хитрый новый метод |
алаяқтық жаңа әдіс |
4 |
advergaming |
Advergaming |
жарнамалық ойын |
5 |
hooking |
закреплять |
ілу |
6 |
encourage |
поощрять |
ынталандыру |
7 |
combat childhood obesity |
бороться с детским ожирением |
балалық семіздікпен күресу |
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