Презентация на тему "Marketing, advertising and PR"

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My future profession

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Web psychologist

A SPECIALIST WITH A SPECIALIZED EDUCATION WHO INCREASES THE EFFICIENCY AND PROFITABILITY OF AN E- COMMERCE BUSINESS. HAS DEEP KNOWLEDGE IN MARKETING AND PSYCHOLOGY, IS MULTITASKING.

WEB PSYCHOLOGISTS DO NOT DO THERAPY, DO NOT COMMUNICATE WITH PATIENTS, AND DO NOT PRESCRIBE TREATаMENT. THEY STUDY TARGET AUИDIENCES, CAN WORK WITH BIG DATA, AND EVEN TAKE PART IN THE DEVELOPMENT OF VISUAL WEBSITE DESIGN.

Psychology and psychoanalysis.
Conflictology.
Fundamentals of programming and big data.
Internet Marketing.

Professional knowledge

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pros
1. The profession is rare, many entrepreneurs are in need of the services of web
psychologists.

Decent income level due to multitasking.
Web psychologists have knowledge in various fields, therefore they are versatile
specsts.

minuses

Web psychology has not yet developed into a separate popular direction, therefore, at the initial stages of work, problems may arise both when
searching for vacancies and when communicating with clients.

Web psychologist salary as of 10/17/2021

Russia
130,000-80000 rubles

Place of work

Web psychologists will be able to find work in marketing agencies, they are hired by large companies and PR
services. Specialists can develop methodological literature and author's courses, as well as work in the field of consulting services.

Important personal qualities

Web psychologists are impeccable about people, they use an
analytical approach, they are prone to planning and self-discipline. They always pay attention to details, are very punctual and active.
Ready to learn new things, trying to keep up with the times. They are characterized by business ethics, professional dedication and the ability to communicate with people.

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Nizhny Novgorod State University
N.I. Lobachevsky

National Research University Higher
School of Economics

RANEPA

As a result of the work of web psychologists, products are created that
stimulate impulse purchases and change thinking, so a person wants to buy goods here and now. To work in the field of web psychology, you will need
knowledge in the field of design, including web design, internet marketing, PR, as well as classical psychology and the basics of programming. I like this
profession.