Данная презентация содержит все необходимые материалы для проведения урока-обобщения по теме "Реклама": эпиграф к уроку, рекламные слоганы, материал для беседы, "круги по воде", картинки по социальной рекламе, классификацию рекламы, ее достоинства и не достатки, образовательную мишень для рефлексии в конце урока.
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“Advertising is the
greatest art form of
twentieth century”
“Advertising is the tool of
the seller, that helps him
to affect you and make
buy his goods”
Canadian writer Marshal McLuhan
attractive, amusing, awful
durable, dull
various, valuable, verbal
emotional, effect, expensive
ridiculous, reliable
talent, terrible, tiresome
interesting, innovative
silly, successful, stylish
illegal, impressive,
improbable
negative, new, nonsense
gay, good, glamour
• A
• D
• V
• E
• R
• T
• I
• S
• I
• N
• G
Life tastes good
Connecting people
Come and live the magic
Better ideas. Driving by you
Where money lives
Change the way you see the world
Awaken your sense
Just do it
Share moments. Share life
It helps protect your skin
Coca Cola
NOKIA
Disney
FORD
CITIBANK
SONY
NESCAFE
NIKE
KODAK
NIVEA
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What is advertisement?
Functions of advertisement
Types of advertisement
Advantages and disadvantages
of advertisement
What techniques make
advertising so powerful and
successful?
Advertisement
awareness of a certain object
a marketing tool used to raise public
Functions of advertisement
to attract public interest to something;
to maintain this interest and constantly
remind us of a product or a service; to
inform people of a brand or a company
Types of
advertisement
According the
purpose
Political
Commercial
Social
According
the place
Outdoor
Indoor
On-line ads
Print ads
Periodical ads
Point of sale ads
Broadcast ads
Celebrity ads
Food packaging ads
Mobile billboards ads
Advertisement
Advantages Disadvantages
is beyond our
helps to generate
sales,
we learn about
new products
and services
control, we
cannot fully
eliminate it,
because it is
everywhere, it
is often
annoying
What techniques make
advertising so powerful and
successful?
•Repetition
•Sound effects
•Imperative
•Bandwagon
•Personification
•Memorable slogan
•Celebrities
•Storyline (a plot)
Reflective dartboard (target)
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