Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
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английский язык
10 кл—11 кл
20.01.2017
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Mass Media and TV.docx
1
Mass Media and TV?
Цитата " One of the few good things about modern times: If you die horribly on
television, you will not have died in vain. You will have entertained us."
Kurt Vonnegut (1922 2007), "Cold Turkey", In These Times, May 10, 2004
Warm up
Look at the photos. What can you see in the photos? Use the Key Words to
help you.
Key words
Mass Media
news
advertising
Web site
broadcasting
radio broadcasting
leading article
journalist
reporters
magazines, periodicals, glossies or serials
newspaper
tabloid
yellow journalism
television set, television programming 2
Reading
It goes without saying that mass media has become part and parcel of any
contemporary society. The press, the radio and television play a very important
part in the life of the society. They inform, educate and entertain people. They also
influence the way people look at the world and make them change their views. As
sociologist say news is not what happens, it is what you see or read about in mass
media. In other words, mass media plays a very important role in moulding public
opinion.
Millions of people watch TV and read newspapers in their spare time. The
daily paper dominates family life at breakfast. Most of people can't do without a
newspaper in the underground or during the lunch break. People subscribe to
newspapers and magazines because they are informative, interesting and objective.
Pretty often we buy them at the newsstands.
TV also dominates the life of the family most of the time. It's needless to say that
the TV set is not just a piece of furniture. It is someone who is "one of the family".
It is also a habitforming drug impossible to resist. The radio is turned on most of
the time, creating a permanent background noise. In fact it does not interfere with
your activities.
Various radio and TV games, such as a panel game or a quiz programme also
attract a large audience. During a radio panelgame people send questions to the
studio to be answered by the members of the panel, who compete for the best
results. 3
It's no secret that some of the TV and radio stations are owned by big
corporations, thus the owners can advertise whatever they choose. Very often the
firms and joint ventures sponsor shows and programmes, thus giving common
people a good chance to make a fortune or to win a valuable prize.
It is known that mass media stimulates science and progress. To advertise their
goods commercial firms buy TV and radio time. So most of the up todate goods,
new inventions and technologies become popular and well known with the help of
mass media. So mass media promotes quality and progress into our every day life.
Of course advertising promotes business and benefits businessmen. However it
annoys the general public. The play you are watching on TV may be interrupted
several times by an appeal to use a new perfume or detergent, or drink a certain
beer. And though we are used to everything being advertised, watching such
programmes gives one a headache instead of providing relaxation.
It’s a great pity that such immense cultural possibilities of Russian mass media
are used mainly for the purpose of selling more things. Some critics declare that
advertising allows great commercial firms to pull the rest of the people down to
their own intellectual level.
However it wouldn't be fair to say that our mass media do not try to raise the
cultural level of the people or to develop their artistic taste. Sometimes we are too
short of time to attend an exhibition or to go to the theatre, but we watch a play or
a ballet on TV with great pleasure. Thus mass media can save us a lot of time,
money and efforts, keeping people aware of what is happening in the world around
us.
Vocabulary
mass media – средства
массовой информации
part and parcel
неотъемлемая часть
influence влияние,
действие, воздействие
moulding public opinion –
формование
общественного мнения
daily paper –ежедневная
газета
spare time –свободное
время
subscribe to подписывать(ся) на
objective. объективный, реальный
news stand газетный ларек, киоск
panel –викторины
a piece of furniture – предмет мебели
venture рискованное предприятие, рискованное начинание
to win a valuable prize – выиграть ценный приз 4
todate goods – современные товары
promote создавать благоприятные условия для продажи
immense безмерный, очень большой, огромный
intellectual level – интеллектуальный уровень
aware знающий, осведомленный, сведущий, сознающий
Comprehension
Task1
Choose the correct word or words from the dropdown menu
1. It goes without saying that mass media has become … of any contemporary
society.
A) a piece
B) a section
C) part and parcel
2. The press, the radio and television play a very important part in the life of ….
They inform, educate and entertain people.
A) the society
B) the people
C) the community
3. In other words, mass media plays a very important role in … public opinion.
A) making
B) moulding
C) forming
Keys :
1 с
2 a
3 b
Task2
Complete the sentences
1. Millions of people watch TV and read newspapers in their … .
2. Most of people …without a newspaper in the underground or during the
lunch break.
3. People … to newspapers and magazines because they are informative,
interesting and objective.
4. Various radio and TV games, such as a panel game or a quiz programme also
… a large audience.
can't do subscribe attract spare time 5
Keys:
• 1. spare time
• 2. can't do
• 3. subscribe
• 4. attract
Task3
Answer the questions
l. Why do mass media become part of any contemporary society?
2. What part do mass media play in the life of society?
3. Why does TV dominate the lives of the most families?
4. What is a forum?
5. What kind of programmes attracts vast audiences?
6. How do mass media stimulate science and progress?
7. Why are the people annoyed by TV commercials?
8. How can mass media raise the cultural level of the people?
Task4
Choose the right answer.
1. Mass media
a) do not play any part in the society
b) are only source of entertainment
c) can't change the people's views on the events
d) play a very important part in our life
2. TV
a) doesn't play any role in our life
b) doesn't enrich the people's knowledge
c) dominates the life of the family most of the time
d) programmes always tell lies
3. Very often the firms and joint ventures sponsor
shows
a) to collect money for charity
b) because they have large sums of money
c) just for fun
d) to give the common people a chance to make a fortune
4. Advertising
a) always tells the true facts
b) is a 100% misleading
c) annoys the general public
d) on TV is cheap 6
5. It would be fair to say mass media
a) is of minor importance in this country
b) can't educate people
c) try to raise the cultural level of people
d) don't keep people aware of what is happening in the world around us
Keys:
1) d
2) c
3) d
4) c
5) c
Grammar focus
Task 1
Click the correct answer
1. Generally I'm not very keen on politics, but I do watch news and various
commentary and discussions … forums.
2. At a forum several authorities … views on social, economic and political
problems, as well as on books of common interest.
3. A number of sides is … so that the listeners or the viewers could hear
various opinions.
4. In fact such broadcasts are very popular with the Russian audience, as
people … to see their leaders, deputies and presidents.
1. a) called
b) calls
c) has called
2. a) exchanging
b) exchange
c) exchanged
3. a) has represented
b) was represented
c) represented
4. a) must
b) can
c) are able 7
Keys:
1a
2b
3c
4 c
Task 2
Put the words in brackets into the correct forms
1. It’s a great pity that such immense cultural possibilities of Russian mass media
… (use) mainly for the purpose of selling more things.
2. Some critics declare that advertising … (allow) great commercial firms to pull
the rest of the people down to their own intellectual level.
3. However it … (be) fair to say that our mass media do not try to raise the cultural
level of the people or to develop their artistic taste.
4. Thus mass media can save us a lot of time, money and efforts, … (keep) people
aware of what is happening in the world around us.
Keys:
1. are used
2. allows
3. wouldn't be
4. keeping
Task 3
Complete the sentences with the words below
1.
It is … that mass media stimulates science and progress.
2. Most of people … a newspaper in the underground or during the lunch break.
3. It's … to say that the TV set is not just a piece of furniture.
4. Of course … promotes business and benefits businessmen.
1. 1) know 2) known 3) knew
2. 1) can't do with 2) can't do without 3) can't do out
3. 1) needed 2) need 3) needless
4. 1) advertising 2) advertisers 3) advertisement
Keys: 1. known 2. can't do without 3. needless 4. advertising
Speaking 8
Task 1
Comment the following quotations
1. "Newspapers...help you forget the previous day."
Elias Canetti.
2. "Headlines twice the size of events."
John Galsworthy.
3. "A good newspaper, I suppose, is a nation talking to itself."
Arthur Miller.
4. "Newspapers should be limited to advertising."
Napoleon.
5. "The newspapers are the ruling power."
Henry David Thoreau.
6. “Seeing a murder on television... can help work off one's antagonisms. And if
you haven't any antagonisms, the commercials will give you some.”
Alfred Hitchcock (1899 1980)
7. “Television is the first truly democratic culture the first culture available to
everybody and entirely governed by what the people want. The most terrifying
thing is what people do want.”
Clive Barnes
8. “I find television very educating. Every time somebody turns on the set, I go
into the other room and read a book.”
Groucho Marx (1890 1977)
Task 2
What do you think? Give a reason for your opinion.
1. Mass media inform, educate and entertain people.
2. Most of the people can't do without a daily newspaper.
3. Radio is more useful than TV.
4. The most popular TV programmes are forums.
5. The intellectual programmes are the best way to educate oneself.
6. Mass media stimulate science and progress. 7. The main task of mass media is to raise the cultural level of the
9
people.
Task 3
I. Do you agree or disagree with the following statements?
l. Mass media is an integral part of our everyday life.
2. TV dominates the life of the family most of the time.
3. TV is just only a piece of furniture.
4. Most people today are fond of TV forums.
5. Quiz shows are not fun on TV.
6. All TV and radio stations are state property in Russia.
7. Commercials on TV are shown just for fun.
8. Mass media form and develop the people's artistic taste.
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
Материалы к урокам по теме "Mass Media and TV" (английский язык 10-11 класс)
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