Презентация Актуальность работы определяется значимость влияния СМИ в современном мире на политический процесс в целом.

Actuality of work is determined by the significance of the influence of the media in today's world the political process in general.

Goal: to perform all the tasks using all sources of information. To write a conclusion.
Objectives:
1. Will become familiar with the role of media in human life.
2. To know how early was given the information.
3. Learn the influence of media on culture.
4. To learn the types of media.
5. The functions of the media.
6. Conclusion.

The history of the appearance of the first media

The media of the ancient world and medieval journalism.
It turns out the roots of journalism goes back to the ancient world, when writing was in its infancy, a knowledge of the alphabet was a prerogative of the nobles and most influential statesmen. It then emerged the first specialized service collecting and professional dissemination of all kinds of relevant news. Initially statements were transmitted orally through various heralds and heralds.

Types of media(media)

The media include cinema, theatre, circus, etc. are all spectacular performances, which differ in the regularity of the appeal to a mass audience, as well as such technical means of mass communication like telephone, Telegraph, teletype, etc.
Actually journalism is directly related to the use of the developed technical means of communication — the press (means of distribution of information through the printed reproduction of text and images), radio (transmit sound information via electromagnetic waves) and TV (transfer sound and a video information also by means of electromagnetic waves for radio and television, the use of the appropriate receiver).
Print (Newspapers, weeklies, magazines, almanacs, books) acquired a special place in the media. Emerged from under the printing press products carries information in the form of printed alphabetic text, photographs, drawings, posters, charts, graphs and other pictorial and graphic forms, which are perceived by the reader-viewer without the aid of any additional resources (whereas to receive radio and TV need TV, radio, VCR, etc.). The print edition is easy to be "yourself" refer to the "extraction" of information at a convenient time, not disturbing others, and in circumstances that are not allowing or preventing to listen to the radio or watch TV (train, metro, bus, plane, etc.).

The second time appearance of means of mass communication is broadcasting. The most characteristic trait is that the media in this case is only the sound (including the pause). Radio (using the radio — broadcasting carried out by wire — wire broadcasting) allows you to instantly transmit information at unlimited distances, the signal is received occurs at the time of transfer (or during transmission over very long distances with a slight delay). Hence the possibility of such a speed broadcast when the message arrives almost at the moment of accomplishment of the event in a way that is impossible in principle to achieve in the press. In addition, radio is very popular among motorists, since it is not possible to refer to print media and television.
However, the radio characteristics determine some of its negative properties. Broadcasting in a sense the force — transmission can be listened only when she goes on the air, though in the same order, pace and rhythm that you set in the Studio. These features radio is forced to carefully study the possibility of those or other layers of the audience and to draw up programs based on the allocation of time, the nature of the classes, mental and physical condition of the listeners in different time periods.
The TV came to life 30 years and began as a radio, a full-fledged member of the "triumvirate" of the media in the 60-ies of XX century. Later it developed at a faster pace and on a number of parameters (event information, culture, entertainment) moved into first place.

The media

The specificity of television was born on the crossing of the possibilities of radio and film. From radio TV took the opportunity to send a signal using radio waves over long distances - this signal provides the audio and video information that is on the TV screen depending on the nature of the transfer brings a cinematic character, or the nature of the exposure, diagrams, graphics, etc. On the TV may be reproduced and printed text.
These types of media in the last decade joins and actively developing the fourth type of information channels — a worldwide computer network (presented presently the Internet), in which the considerable place (along with special) is a mass of information. Is electronic versions and digests of Newspapers, i.e. a network of Newspapers and magazines, radio and TV – “selevedenie”, the sites (“pages") of separate journalists besides operatively changing the maintenance and received in real-time. Thus, computer networks combine the capabilities of all types of media, however, printed texts can be read only with the monitor (and if needed printed on your own printer). It is important to also consider that most of the information is transmitted in foreign languages, which makes it difficult for many full-fledged development of the information even in the presence of the computer program of the translator.

1.communicative function of communication, of establishing contact, which the author calls the original function of journalism;

2.directly-organizing, in which most clearly manifested the role of journalism as the "fourth power" in society;

3.ideological (socio-orientation) associated with the desire to have a profound impact on the philosophical principles and values of the audience, the consciousness of the people, their ideals and aspirations, including motivations of behavioral acts;

4.cultural and educational, which consists, according to the author, that, as one of the cultural institutions of society, to participate in the promotion and distribution of a society's cultural values, to educate people on samples of global culture, thereby contributing to comprehensive human development;

5.ad reference associated with the satisfaction of utilitarian demands of the world of Hobbies of the different layers of the audience (garden, garden, Hiking, collecting, chess, etc., etc.)";

6.recreational (entertainment, stress release, enjoyment).

The functions of the media

The influence of media on culturе
The media currently has a great influence on the culture. This influence has positive and negative sides. For example, higher levels of education are broader segments of the population are closely associated with the emergence of mass media, i.e. with a rise of the circulation of the printed word - books, then magazines and Newspapers. But, at the same time, the expansion of the sphere of contact of the population with the art and science through the media has caused a whole range of consequences for all social strata and culture. These consequences highlight the following two:
The art is divided up on two not too related parts - elite and mass, began to expand in scale, each section of which with the removal of elite pole addressed increasingly a wide range of “consumers”. Poorly educated, but have fallen into the sphere of influence of the media, segments of the population receive their fashion, household design, urban romance, tabloid, “novels for cooks” and other components of the rapidly developing mass culture. From the point of view of the elite criteria, this flow consisted of ersatz and destructive components, destroys morale and cultivating a “bad taste”.
Thus, the media play an important role in the origin and development of mass culture, but all of the above does not take into account another important factor in the formation of high and low cultures: social order, which until recently was considered the main force determining the dominant development of the art and even science. The current context the dominant ideology, morality, laws – running the benchmarks and the scale of assessments determined, ultimately, social order.

Conclusion.
The media is a powerful force of influence on people's minds, a means of rapidly communicating information to different parts of the world, the most effective means of influence on human emotions, able to convince the recipient best. This is particularly clearly manifested in relation to electronic media. With the expansion of technical possibilities of their role. And the emotional impact on the senses and minds of people they still remain unrivalled and gather the largest audience. In the media and especially on television issues of improving the effectiveness of the interventions are closely linked with the level of organization of the creative process, forms and means of socio-political education journalistic, artistic and technical staff. First of all, the selection of problems whose solution can be supported and prompted by the audience, and the creation of perspective plans of work of the media, including them.

Conclusion: we used all sources of information. Learned as previously transmitted information. Recognize the influence of media on culture. Learned the types of media. Learned the functions of the media. We liked to explore this project.

Any person that controls the media, controls the mind.