The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research

Садово-парковый ансамбль «Променад» спроектирован на участке, который расположен на улице Ж.Омарвой в Медеуском районе г. Алматы, Казахстан. Северная граница участка находится рядом с конечной автобусной остановкой и парковкой автомобилей для комплекса «гора Коктюбе». С южной стороны он находится рядом с комплексом «Европолис». Участок простирается с севера на юг. Концепция искусства (пожелание Заказчика) - этнографический парк (тема казахской традиции) с садовым ансамблем. На основе интерпретации традиционных форм культуры кочевников и поселенцев формируется образ зданий, сооружений, малых архитектурных форм и элементов совершенствования. Основные пункты: Главный вход (площадь у ворот Городской стены), Восточный базар (павильоны, палатки, подносы, полки, повозки), аул-кочевое поселение (юрты), мастерские ремесленников (кузнец, плотник, сапожник, портной, ювелир), павильоны и юрты казахской национальной кухни, амфитеатр, площадь традиционных казахских национальных игр и аттракционов, штаб-квартира хана (палатки), ритуальное пространство, крепость. Специальное пространство - «Аллея мировой кухни» - множество тематических ресторанов, кафе, баров, пабов, кафе, кафе. Архитектурный и художественный дизайн двух дюжин заблокированных модульных павильонов демонстрирует культурное разнообразие разных народов и этнических групп. Основами образов являются стереотипы массовой культуры, которые обеспечивают простое распознавание темы. Перемена ресторанов носит случайный характер, отражающий этнический конгломерат современного общества. Альбом включает в себя 79 иллюстраций: 3 фотографии и 76 рисунков.The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes / Research paper by Dr. Konstantin I.Samoilov. - Almaty, 2016. – 50 p. The Lawn-and-park ensemble "Promenade" is projected on a plot which located on the Zh.Omarva Street in the Medeu district of Almaty, Kazakhstan. The Northern boundary of the site is adjacent to the ending bus stop and cars parking for the "Koktobe moutain" complex. On the South side it is adjacent to the "Europolis" complex. The site stretches from north to south. The Eastern boundary of the site is fixed local travel, Western boundary of the site – plots for individual residential building development. The Art concept (the wish of the Customer) – an Ethnographic park (a Kazakh traditions theme) with a garden ensemble. On the basis of the interpretation of the traditional forms of Nomadic and Settled cultures synthesis shaped image of buildings, constructions, small architectural forms and elements of improvement. Key points: the Main Entrance (the area at the City wall Gate), the Oriental Bazaar (pavilions, tents, trays, shelves, carts), the Aul – nomadic settlement (yurts), Workshops of craftsmen (a blacksmith, a carpenter, a tinsmith, a shoemaker, a tailor, a jeweler), Pavilions and yurts of the Kazakh national kitchen, the Amphitheatre, the Area for traditional Kazakh national games and attractions, the Khan headquarter (tents), the Ritual space, the Fortress. The Special space – "The Gourmet's Avenue" – a set of themed restaurants, cafes, bars, pubs, eateries, coffee shops. Architectural and artistic design of two dozen blocked modular pavilions demonstrates the cultural diversity of different nations and ethnic groups. The bases of images are stereotypes of the Mass culture, which ensures a simple recognition of the Theme. Alternating of restaurants have a casual character, reflecting the ethnic conglomerate of modern Society. The Album includes of 79 illustrations: 3 photos and 76 drawings.

1. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan

(2014, arch. Konstantin I.Samoilov, “Europolis”): the Concept description

The Lawn-and-park ensemble "Promenade" is projected on a plot which located on the Zh.Omarva Street in the Medeu district of Almaty, Kazakhstan. The Northern boundary of the site is adjacent to the ending bus stop and cars parking for the "Koktobe moutain" complex.

On the South side it is adjacent to the "Europolis" complex. The site stretches from north to south. The Eastern boundary of the site is fixed local travel, Western boundary of the site – plots for individual residential building development.

The Art concept (the wish of the Customer) – an Ethnographic park (a Kazakh traditions theme) with a garden ensemble. On the basis of the interpretation of the traditional forms of Nomadic and Settled cultures synthesis shaped image of buildings, constructions, small architectural forms and elements of improvement.

Key points: the Main Entrance (the area at the City wall Gate), the Oriental Bazaar (pavilions, tents, trays, shelves, carts), the Aul – nomadic settlement (yurts), Workshops of craftsmen (a blacksmith, a carpenter, a tinsmith, a shoemaker, a tailor, a jeweler), Pavilions and yurts of the Kazakh national kitchen, the Amphitheatre, the Area for traditional Kazakh national games and attractions, the Khan headquarter (tents), the Ritual space, the Fortress.

The Special space – "The Gourmet's Avenue" – a set of themed restaurants, cafes, bars, pubs, eateries, coffee shops. Architectural and artistic design of two dozen blocked modular pavilions demonstrates the cultural diversity of different nations and ethnic groups. The bases of images are stereotypes of the Mass culture, which ensures a simple recognition of the Theme. Alternating of restaurants have a casual character, reflecting the ethnic conglomerate of modern Society.

The Album includes of 79 illustrations: 3 photos and 76 drawings.

Source: Sketch by K.I.Samoilov, 2012

2. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”)

Site Geographical position 43°13'23.86" N, 76°58'26.72" E

Site length of 760.0 m

Site average width of 80.0 m

Start of the Design – 2012

Start of the building – 2014

Architectural style

Eclecticism

on the basis of mass culture stereotypes

Concept of the Art solution and the Space planning

“Europolis” Top management

Chief Architect

Konstantin I.Samoilov

Building Corporation “Europolis" LLP Project department

Source: Self-photo by K.I.Samoilov, 2015

3. The Lawn-and-park ensemble “Promenade”, Omarova str., Almaty, Kazakhstan (2014, arch. Konstantin I.Samoilov, “Europolis”): the Complex Aero-space photo


	Source:	GoogleEarth_Image.jpg	, 2015 - https://www.google.com

(2014, arch. Konstantin I.Samoilov, “Europolis”):Views the site from the North and the South

Source: Photos by K.I.Samoilov, 2015

(2014, arch. Konstantin I.Samoilov, “Europolis”): Paris pavilion (a café, a bistro)

(2014, arch. Konstantin I.Samoilov, “Europolis”): the American “Texas de Brasil”

(2014, arch. Konstantin I.Samoilov, “Europolis”): Thai pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Russian pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Dutch pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Chinese pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Pisa pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Moroccan pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Uzbek pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Belarusian and Ukrainian pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Korean and Japanese pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Berlin and Bavarian pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Scottish and English pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Greek pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Georgian and Armenian pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Mexican and Indian pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Italian pavilions and patios

(2014, arch. Konstantin I.Samoilov, “Europolis”): American Steak House and the Ranch

(2014, arch. Konstantin I.Samoilov, “Europolis”): Granada and Castile pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Pizzerias

(2014, arch. Konstantin I.Samoilov, “Europolis”): Florence and Venice pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Prague and Czech pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Jewish pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): Uygur pavilions

(2014, arch. Konstantin I.Samoilov, “Europolis”): the Garden of ruins and the Rosarium

(2014, arch. Konstantin I.Samoilov, “Europolis”): the Gallery and the Children's playground

(2014, arch. Konstantin I.Samoilov, “Europolis”): the Colonnade and the Rotunda

(2014, arch. Konstantin I.Samoilov, “Europolis”): Fountain's walkways

(2014, arch. Konstantin I.Samoilov, “Europolis”): benches and pergolas

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov, 2016

Briefly about the Author

Konstantin I.SAMOILOV

High Doctorate (Arch) – 2008

Doctor of Sciences (Arch) – 2004

Candidate of Sciences / eq. PhD(Arch) – 1990

Dipl.Arch. / eq. MArch – 1983

Dipl.Tech.Arch. / eq. BArch – 1977

Head of the Project Department, Chief Architect of projects

“Europolis” LLP www.europolis.kz

Associate Professor of the Architectural Faculty

Kazakh Leading Academy of Architecture and Civil Engineering www.kazgasa.kz

E: [email protected] , [email protected]

The Author expresses his gratitude to Internet resources – https://www.google.com ; https://www.wikipedia.org – which to provide the ability to collect an information.

This Album generated for information purposes of the Educational course "The Modern architecture (21st century)".

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

The Lawn-and-park ensemble “Promenade”,

The Lawn-and-park ensemble "Promenade" is projected on a plot which located on the

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

The Lawn-and-park ensemble “Promenade”,

Site Geographical position 43°13'23

The Lawn-and-park ensemble “Promenade”,

Source: GoogleEarth_Image

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Source: Photos by K.I.Samoilov, 2015

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”): the

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

Konstantin I.Samoilov, “Europolis”):

The Almaty Lawn-and-park ensemble “PROMENADE”: Entertainment in the Architecture of mass culture stereotypes Research paper by Dr. Konstantin I.Samoilov. Almaty, 2016. – 50 p.

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15.04.2018