Биография компании "Дисней"

A success story - Disney Corporation Performed: Tuntsova liya, 8 kl

Once upon a time there was an Irish emigrant family in the USA, and they had four sons, the youngest was named Walt. And a great fate was in store for him. Create new worlds, give happiness to children. And it was good…

НАЧАЛО…

The history of the Disney company is very long and it began on December 5, 1901 in Chicago, when the now well-known Walt Disney was born. The family was, to put it mildly, not rich, so young Walt had to earn extra money on farms, work as a newspaper peddler, trade on trains.


The first cartoon was Alice in Wonderland, and an unforgettable success awaited her. All thanks to an innovative look at animation – an ordinary person got into a fabulous, painted world.

Later, the company changed its name to Walt Disney Pictures and acquired its famous screensaver with the French Chateau Dusset castle.

The era of silent films was already coming to an end, Walt understood this perfectly well, and soon a new cartoon character spoke from the screens Mickey Mouse. He spoke, by the way, in the voice of the author himself.

By the fifties, Walt came up with a simple and ingenious idea – to release all his characters into the real world. So the idea of creating Disneyland - an amusement park for the whole family was born. Adults had to remember their youth, and children ... children had to plunge into a real fairy tale. Disney bought several dozen hectares of orange grove in New Orleans, attracted investors and built an amusement park. It was something: in a short time, literally the whole world learned about a new wonder of the world. It was a success.

Corporation

At the same time, the Disney studio is trying out a new genre for itself – feature films. The musical for children "Mary Poppins" collects 5 Oscars. Other films, such as "Treasure Island", "Robin Hood", collect popular love. And it was good...

On December 15, 1966, Walt Disney died. The company was headed by his brother Roy Disney, and he lived only 5 years longer. But the development plans left by Walt allowed the business to expand for several more years. In the 80s, the audience of family films decreased. For several years, the company existed only on the profits from amusement parks and the sale of souvenirs. During this time, not a single popular movie from the Disney studio was released. Naturally, in such a situation, part of the company was bought. The happy owners were a family of oil workers from Texas – Bass. With this purchase, grandiose changes began in the company.

Dark Times

Disney buys Pixar with all the technologies and rights to the released cartoons. But the studio retains its creative independence. Cartoons began to come out more often, and their quality dropped slightly, but, undoubtedly, remained at an unattainable level for many.

Disney is buying Marvel. There are too many princesses in pink dresses and too few guys with superpowers in tight tights. The Mickey Mouse company had to urgently attract a young male audience to its creations, comics, like no one else, coped with this. Only the "Avengers" were worth something. A very successful deal.

As you have noticed, the Disney Corporation has long been on a course to make money. And the more, the better! Does creativity suffer here? Rather no than yes. Films are being made, sometimes even very good ones. Disney cartoons have become even better, more touching and more sincere. Children and their parents enjoy having fun in Disney land, people all carry souvenirs with their favorite characters: from princess dresses to figures with Jedi. Everyone is happy! And that's good!

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