Материалы для проведения занятия иностранного языка на тему: "Издательский процесс" для обучающихся специальности 42.02.02 Издательское дело

Book, magazine and newspaper publishers spend a lot of their time buying or commissioning copy; newspaper publishers, by contrast, usually hire their own staff to produce copy, although they may also employ freelance journalists, called stringers. At a small press, it is possible to survive by relying entirely on commissioned material. But as activity increases, the need for works may outstrip the publisher's established circle of writers.

For works written independently of the publisher, writers often first submit a query letter or proposal directly to a literary agent or to a publisher. Submissions sent directly to a publisher are referred to as unsolicited submissions, and the majority come from previously unpublished authors. If the publisher accepts unsolicited manuscripts, then the manuscript is placed in the slush pile, which publisher's readers sift through to identify manuscripts of sufficient quality or revenue potential to be referred to acquisitions editors for review. The acquisitions editors send their choices to the editorial staff. The time and number of people involved in the process is dependent on the size of the publishing company, with larger companies having more degrees of assessment between unsolicited submission and publication. Unsolicited submissions have a very low rate of acceptance, with some sources estimating that publishers ultimately choose about three out of every ten thousand unsolicited manuscripts they receive.

 Many book publishing companies around the world maintain a strict "no unsolicited submissions" policy and will only accept submissions via a literary agent. This shifts the burden of assessing and developing writers out of the publishing company and onto the literary agents. At these companies, unsolicited manuscripts are thrown out, or sometimes returned, if the author has provided pre-paid postage.

Established authors are often represented by a literary agent to market their work to publishers and negotiate contracts. Literary agents take a percentage of author earnings (varying between 10 to 15 percent) to pay for their services.

Some writers follow a non-standard route to publication. For example, this may include bloggers who have attracted large readerships producing a book based on their websites, books based on Internet memes, instant "celebrities" such as Joe the Plumber, retiring sports figures and in general anyone a publisher feels could produce a marketable book. Such books often employ the services of a ghostwriter.

For a submission to reach publication it must be championed by an editor or publisher who must work to convince other staff of the need to publish a particular title. An editor who discovers or champions a book that subsequently becomes a best-seller may find their own reputation enhanced as a result of their success.

Vocabulary

publisher – издатель                                                commissioning – ввод в эксплуатацию, в действие

hire – нанимать                                                        staff – штат служащих, персонал, кадры

employ - держать на службе, иметь в штате         freelance – внештатный сотрудник

stringer – внештатный корреспондент                 outstrip – превышать; превосходить

established – установленный; прижившийся       submit - представлять, подавать (документы)

query – запрос                                                         submission - подача (документов), заявление

refer – направлять; относить                                  manuscript - рукопись

unsolicited - незатребованный; по собственной инициативе (напр. о заявке на участие в размещении ценных бумаг)         

slush pile - a stack of unsolicited manuscripts that have been sent to a publishing company for consideration.             

publisher's reader – рецензент; корректор           sift – тщательно рассматривать, фильтровать

sufficient – достаточный                                         revenue – доход, выручка

editor – редактор                                                     degree – степень, уровень

editorial staff - сотрудники редакции, редакция, редакционная коллегия, редколлегия

assessment - 1) обложение налогом; 2) оценка, оценивание

rate – размер, уровень, показатель                       

acceptance – одобрение, признание; прием

estimate - оценивать, производить оценку, устанавливать цену, стоимость;

ultimately – в конечном счете, в конце концов, окончательно

maintain – поддерживать                                       via – посредством, с помощью

shift – менять, перемещать                                    

burden – ноша, груз; накладные расходы

postage – почтовая оплата                                     

negotiate – вести переговоры, обсуждать условия

route – дорога, маршрут                                        

readership – круг читателей, читательская масса

marketable - 1) ходкий (о товаре) 2) товарный; рыночный

ghostwriter - «автор-призрак» (фактический автор, тайно пишущий речи, статьи или книга за известного политика, государственного деятеля и т.п.)

champion – бороться, защищать, отстаивать

convince – убеждать

subsequently – впоследствии, позже

enhance – увеличивать, усиливать, улучшать

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