Презентация к школьной конференции Реклама

Sсhool №3

Students: Doroshenko S., Isaev N., Kolesnikov T.

Teacher: Mikhailova E.V.

Nowadays it’s quite clear that advertising is an essential part of our life. You run into it everywhere: in the street, in magazines and newspapers, on radio and TV.

Most of us won’t admit that we easily fall for this kind of persuasion. But adverts get to us whatever we may think.

The desire to be attractive to the opposite sex.
The wish to be better than other people .
The desire to be one of the elite.
Greed - wanting something for nothing or as cheep as possible.
The need for security – as a family, in old age, etc.
The fear of being a social misfit.

Persuasion is very subtle. Supermarkets and stores are cleverly designed to make you pass by as many products as possible.

Have you ever noticed how the most expensive brands are on the right side of the shelves in a display?

That’s because most people are right-handed and tend to pick up things with that hand.

Bright lights make the shop seem welcoming.

Special red display lighting makes the meat look redder and juicier.

Vegetables look greener with special green display lighting.

You are not in the “buying mood” until you are ten metres inside the store. Items , which you know you need are at the back of the store or near the exit.

Escalators usually positioned so that you must walk through a great deal of the shop first – and pass all the tempting products for sale. That is also why toilets and restaurants are on the top floor.

Children are easy victims of TV advertising. Adverts shouldn’t encourage children to make themselves a nuisance to their parents to persuade them to buy a product.
Adverts shouldn’t make it clear for children to judge the true size of a product and the price should always be visible.

Do you easily fall for different kinds of persuasion?

street near metro station are often covered with leaflets, and walls - with posters.
A lot of people get irritated when their favourite film or program is interrupted by commercial.
We are often misinformed about a product or service, its quality and price.

We all need to buy some things, but we should try to make it clear to ourselves why we buy things which aren’t really essential, and why we buy one brand rather than another.

Jane Myles “The Gentle Art of Persuasion”, 2005.
Jane Myles “Advertising: Pros and Cons”, 2007