Авторский проект: Book café «Oh, classic»

Министерство образования и молодежной политики Свердловской области Государственное автономное профессиональное образовательное учреждение Свердловской области «Екатеринбургский торгово-экономический колледж» (ГАПОУ СО «ЕТЭТ»)

Book café «Oh, classic»

Выполнила:
Рябинина Анжелика
Группа 2ТГ-1, 2 курс
Преподаватель:
Липина Вера Александровна,
Учитель английского языка

Екатеринбург, 2025

develop elements of the concept of the catering enterprise "Oh, classic". [3, стр. 18]

Formulate an idea, a “trick”, a legend of the leading public catering enterprise “Oh, a classic”.
Analyze the possible location Recommendations of the catering establishment "Oh, classic".
Analyze the possibility of using the electrically designed public catering establishment "O, classic".
To characterize the target audience of the designed public catering establishment “O, Classics”.
Identify the main competitors and provide an analysis of competing catering establishments "Oh, classic".
Conduct a SWOT analysis "Oh, classic".
Provide a description of the basis of the idea of ​​the designed public catering establishment "Oh, classic".
Develop a menu in accordance with the concept of the designed catering establishment "Oh, classic".
Describe the additional services of the designed public catering establishment "Oh, classic".
Present ways to market the planned public catering enterprise "Oh, classic". [1, стр. 54]

Relevance

Helps promote reading and create a public space for discussing literature

Description of the enterprise

Legend

One day, after reading books at night, I had a dream in which I found myself in a huge castle. There was a wonderful medieval atmosphere there: a library, many bookshelves and greenery. I felt like Belle. When I woke up, I got the idea to create my own book café, but in a more modern style. So, after a long, painstaking work, my own book-themed cafe appeared.

Location of the designed enterprise

Ekaterinburg, st. March 8

Printing in book style: receipts in the form of bookmarks..
Meetings with authors of contemporary works, holding book club meetings.
The coffee shop will have a shelf with books that can be purchased. [2, стр. 136]

Unique Features

The cafe is intended for people who want to go somewhere to relax during a lunch break or after a working day, as well as for those who are interested in the book industry.

publication in online publications;
website creation;
creating a group and channel on social networks;
advertising with bloggers;
loyalty card.

Promotion

Competitor analysis

SWOT- analysis

Strengths

Weaknesses

Possibilities

Threats

Logo and Interior

- slogan: «Where every page comes alive with taste and aroma»

Service Features

The waiters are dressed in uniforms to match the style of this 2025's book.

Menu

Additional services

book meetings with authors

book sales

Wi-Fi

sockets

The book café project was aimed at creating a unique space where people can enjoy reading books in a cozy atmosphere, combining this with cultural leisure and quality service. The main idea was to combine the love of literature and coffee, providing customers with the opportunity not only to read, but also to discuss books, participate in events and meetings with authors.

Conclusion

1. Котлер Ф. "Маркетинг менеджмент"
2. Риз С. "Креативный бизнес. Как создать уникальный продукт"
3. Гарднер Х. "Как создать успешный бизнес"
4. Отчеты от Nielsen и Euromonitor о тенденциях в индустрии общественного питания
5. https://shp.lifemart.ru/ekb/ordzhonikidze1
6. https://vilka-lozhka.com/
7. https://simplecoffee.ru/

Список литературы