MOBILE MARKETING IN TOURISM AND HOSPITALITY INDUSTRY

Alpamys G. A third­year undergraduate student of specialty “Social culture service”, “Turan­Astana” University,   Scientific adviser: KuttymuratovMirambekUspanovich AuapbekovaAlyaEskermesovna, Candidate of geographical science MOBILE MARKETING IN TOURISM AND HOSPITALITY INDUSTRY Mobile Marketing­ a complex marketing events aimed at the promotion of goods or services with the use of mobile communication. It is difficult toimagine a personwhowould not havea mobile phone, thanks to it, you can always bring your proposal directly to your customer via SMS mailing.   Tourism and hospitality industries are branches of industry for which it is not necessary toemphasize the importance of mobile technology and mobile marketing for their business.With more than one billion smartphones in use in the market today (Business Wire, 2012), the tourism and hotel industry should not drop the advantages provided by mobile marketing in terms of placement information and finally sales.The fact that the mobile deviceis always with her owner is very important from the perspective of advertisers and brands that exist on the market. It is a new marketing channel that enables simple and fast two-way communication between brands and consumers, no matter what time of day and location of the consumer at that moment.Furthermore, with the possession of an appropriate database of permanent guests, there is great possibility of targeted advertising in relation to their demographic data and consumer habits. In addition to the above, mobile marketing is cheaper and easier for the preparation, implementation and monitoring of efficiency. The hospitality industry is a broad category of fields within the service industry   that   includes   lodging,   restaurants,   event   planning,   theme   parks, transportation, cruise line, and additional fields within the tourism industry. The   hospitality   industry   is   a   several   billion   dollar   industry   that   mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups   such   as   facility   maintenance,   direct   operations   (servers,   housekeepers, porters, kitchen workers, bartenders, etc.), management, marketing, and human resources. The hospitality industry covers a wide range of organizations offering food service and accommodation. The industry is divided into sectors according to the skill­sets required for the work involved. Sectors include accommodation, food and beverage,   meeting   and   events,   gaming,   entertainment   and   recreation,   tourism services, and visitor information.