Advertising may be described as the
Advertising may be described as the
science of arresting the human
science of arresting the human
intelligence long enough to get money
intelligence long enough to get money
from it.
from it.
Leacock
Leacock
Advertising may be described as the
Advertising may be described as the
science of arresting the human intelligence
science of arresting the human intelligence
long enough to get money from it.
long enough to get money from it.
Leacock
Leacock
О рекламе можно сказать, что это наука
О рекламе можно сказать, что это наука
затемнять рассудок человека до тех пор,
затемнять рассудок человека до тех пор,
пока ты не получишь от него деньги.
пока ты не получишь от него деньги.
Ликок
Ликок
In this module we will…
In this module we will…
•Talk about adverts, practise shopping
Talk about adverts, practise shopping
problems and give a class presentation
problems and give a class presentation
•Listen to adverts and discussions
Listen to adverts and discussions
•Read adverts and questionnaire, an
Read adverts and questionnaire, an
email and a magazine article
email and a magazine article
•Write an email asking for information
Write an email asking for information
•Learn about future tenses and articles
Learn about future tenses and articles
Opinion adjectives
Opinion adjectives
amusing
amusing
attractive
attractive
awful
awful
boring
boring
brilliant
brilliant
clever
clever
colourful
colourful
dulldull
offensive
offensive
ridiculous
ridiculous
serious
serious
shocking
shocking
sillysilly
successful
successful
tasteless
tasteless
terrible
terrible
unusual
unusual
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
• weirdweird
•
забавный, занимательный, занятный
забавный, занимательный, занятный
•
привлекательный, притягательный;
привлекательный, притягательный;
•
страшный, ужасный, отвратительный
страшный, ужасный, отвратительный
•
надоедливый, неинтересный, скучный
надоедливый, неинтересный, скучный
•
замечательный, примечательный
замечательный, примечательный
•
умный
умный
•
красочный
красочный
•
скучный, надоедливый, занудный
скучный, надоедливый, занудный
•
агрессивный, оскорбительный
агрессивный, оскорбительный
•
нелепый, смехотворный, смешной
нелепый, смехотворный, смешной
•
серьезный
серьезный
• шокирующий
шокирующий
•
глупый
глупый
•
благополучный, счастливый, удачный
благополучный, счастливый, удачный
•
безвкусный
безвкусный
•
ужасный
ужасный
•
необычный
необычный
•
непонятный,, причудливый
причудливый
непонятный
Amusing, attractive, awful, boring, brilliant, clever,
Amusing, attractive, awful, boring, brilliant, clever,
colourful, dull, offensive, ridiculous, serious,
colourful, dull, offensive, ridiculous, serious,
shocking, silly, successful, tasteless, terrible,
shocking, silly, successful, tasteless, terrible,
unusual, weird
unusual, weird
Amusing, attractive, awful, boring, brilliant, clever,
Amusing, attractive, awful, boring, brilliant, clever,
colourful, dull, offensive, ridiculous, serious,
colourful, dull, offensive, ridiculous, serious,
shocking, silly, successful, tasteless, terrible,
shocking, silly, successful, tasteless, terrible,
unusual, weird
unusual, weird
Amusing, attractive, awful, boring, brilliant, clever,
Amusing, attractive, awful, boring, brilliant, clever,
colourful, dull, offensive, ridiculous, serious,
colourful, dull, offensive, ridiculous, serious,
shocking, silly, successful, tasteless, terrible,
shocking, silly, successful, tasteless, terrible,
unusual, weird
unusual, weird
Advertising expressions
Advertising expressions
good value good quality
good value good quality
• Absolutely delicious
Absolutely delicious
• Bargain prices
• Distinctive
Bargain prices
Distinctive
• Fantastic value for
• Durable
Fantastic value for
Durable
money
money
• Good flavour
Good flavour
• Guaranteed
Guaranteed
• High/top quality
High/top quality
• Something special
Something special
• Tasty
Tasty
• Totally reliable
Totally reliable
• Unique
Unique
• Waterproof
Waterproof
Descriptions
Descriptions
• A) really delicious
A) really delicious
• B) stylish and good value
B) stylish and good value
• C) the perfect present for a
C) the perfect present for a
woman
woman
• D) healthy and natural
D) healthy and natural
• E) cheap but fashionable
E) cheap but fashionable
• F) durable and reliable
F) durable and reliable
Make your own
Make your own
advertisement
advertisement
Home task
Home task
• Learn all the
Learn all the
new
new
expressions
expressions
from p.57 in
from p.57 in
Students’
Students’
bookbook
• Work book
Work book
Ex. 3 p.45
Ex. 3 p.45
Opinion adjectives ((matchmatch))
Opinion adjectives
• amusing
amusing
• attractive
attractive
• awful
awful
• boring
boring
• brilliant
brilliant
• clever
clever
• colourful
colourful
• dulldull
• offensive
offensive
• ridiculous
ridiculous
• serious
serious
• shocking
shocking
• sillysilly
• successful
successful
• tasteless
tasteless
• weirdweird